In this post, we’ll cover the second component of The Trust Equation Part Two. We’re going to visit the question, “How do you close more sales at higher rates?” It is a question that has harried owners since the first cave wall was probably painted. We’re going to dig into a three part series that I refer to as the Trust Equation. The Trust Equation determines whether or not you can sell your services at higher closing rates and whether or not people will pay the prices that you are asking for your services. We talked about lead score quality in Part Two of the Trust Equation (click here if you haven’t watched Part One). In this video, we’re going to focus on the number of interactions that you have. Click below to keep watching!