Hey, it’s Brandon Lewis. I don’t know if you can see behind me, but there’s a big huge sign that says ATM.
Question: Are you treating your past clients like a human ATM machine with your marketing, and here’s what I mean:
Are you constantly and continually talking to them about discounts, giving you referrals, the product of the day…all the many wonderful services that you can sell them: pressure washing specials, painting specials, painter for a day…you name it. The only time they ever hear from you is when you talk about a discount, or a service, or something like that.
If that’s what you’re doing, I promise you you are wearing out your welcome with your past clients list because when you take and you take and you take, and you treat your clients like a human ATM machine, after a while, they quite returning your calls, they stop referring you, and your closing rates drop because there isn’t a relationship.
What you should do instead is build a relationship with those clients by communicating using a monthly email and mail newsletter that has absolutely nothing do with selling anything.
It’s building a personal relationship with them, providing value, and making a personal connection. If all you ever do is sign up for services that ping your list with offers, you’re treating your clients like a human ATM machine, and you’re damaging the relationship.
There’s a better way to do it.
I’m Brandon Lewis with the Painters Academy and Painters Weekly.
Until next week, take care.