Hey, it’s Brandon Lewis here. You know the rain forest is host to a large diversified species of creatures. It’s why it’s so important in our ecosystem. Let me ask you, is your marketing plan diverse enough to really get you to where you want to be? So many people think that there is a silver bullet in marketing. Is that Home Advisor? Is it Facebook? Is it Google Ad Words? Is it Angie’s List?
I’m here to tell you that if you bank your entire painting business on one single solitary lead source, ultimately prices go up, quality goes down and eventually the leads stop coming in. And you will lurch from medium to medium trying to satisfy the quality and the quantity that you need from lead generation. Instead what I’m going to recommend you do is a very healthy mix. Let me outline a possible marketing mix that might work for you.
Number one, reactivation work that you do to your past clients. Referrals generated from your in-house list with the newsletter. Inbound leads from your own content rich, constantly updated website targeted not only to residential, but commercial. B2B programs that go after realtors and other home service people such as plumbers, roofers, flooring installers, cabinet folks, interior decorators. Then trade shows and maybe working on a 40 doors steady work program as you work neighborhoods to generate organic leads. And finally mixed in some live events, trade shows, realtor events, et cetera.
When you do this, you’re going to see that there is not one way to generate 10 leads every week for estimate requests. If there are 10 ways to generate one when you’re diverse. Just like in my environment and you have a healthy ecosystem in marketing, you’ll go a lot farther.
I’m Brandon Lewis with Painter’s Weekly and Painters Academy, asking you to get a diverse lead source strategy so that you can get stability in your painting business. Talk to you next week.