Marketing for Commercial Painting Jobs


Hey it’s Brandon Lewis with Painter’s Weekly.

Merry Christmas, I hope you and your family are having the most awesome holiday season ever. Wouldn’t it be cool to start out 2018 with a big fat commercial repaint contract? The kind that could mean the difference of 10, 20 or 30% increase in sales and profits for your business. If so, I’ve got two great pieces of news for you. The first I will share with you at the beginning of this video and the second I will share with you at the end.


First, let’s talk about timing. You could not be going after commercial repaints in a better time of the year. See, at the end of 2017 there are budget dollars being frantically spent, because so many maintenance directors, facility directors, if they fail to spend that commercial painting budget, then they just don’t get it again the next year. I know it’s counter intuitive to the way we think as small business owners, but when you’re running a huge company and you are managing hundreds of thousands of square feet, or tens of thousands of square feet, these things are done kind of mechanically, so they really need to spend that budget in order to have it renewed the next year.

Number two, as it relates to timing. A lot of people desperately need to do a project around the facility, but it’s been put off because funds have not been released. 2018 comes around, they’ve got quarter one funds now in the account, that they can spend and often it’s a great time to start talking with them. Additionally, a lot of people are submitting their 2018 plans to the higher ups. Sometimes the maintenance guy submits his plans to the facilities guy, sometimes the facilities guy is submitting his plans to the COO, and all of that information requires maintenance painting line items. If you can reach out to that community right now, they are very responsive.

Additionally, typically not as many things are going on this time of year, so they’re more receptive to your message and as an owner, you have time. So you’ve got three things that are working in your favor. It’s almost like if you were to pick a perfect time to fish in any given year, you would fish when they were on the bed right? Well right now, from a commercial repaint standpoint, your prospects are on the bed, so to speak. When you reach out to them make sure that you’ve got a good powerful offer, that you use multistep, multimedia marketing.

Number two, this is the second piece of really good news. When you’re reaching out to this market this Christmas, wouldn’t it be awesome if you knew exactly how to do it? Now, when you’re going out buying Christmas presents for others, there’s a good chance you probably picked up something for yourself. I did that recently, I picked up some Sonos speakers. I love music, I listen to it all the time in the house, and I felt that was a great gift for me, and I love it. Often we’ll spend money on something like that and it’s good to do. What if you could buy something for yourself this Christmas that would teach you how to go after commercial repaints for the rest of your career?

Well, I’ll tell you where you can go to get this gift. It’s the Painting Profits Summit, and it’s in Fort Lauderdale, Florida. We’ve got two amazing speakers that are going to specifically address commercial repaints. We’ve got Greg and Mike from Absolute Painting, a small outfit, started out with two guys in a partnership, and they have quoted and produced hundreds of thousands of dollars in brand spanking new commercial repaints this year. If a small company like that can do it, I know you can do it too.


If you’re a big operation, then Matt Erdman of American Painting & Decorating is going to be talking about how his $3 million business, which was primarily reliant on general construction work, that is new commercial, has been transitioning out of that market into commercial repaints, and he’s been able to increase his profitability, reduce all that administrative overhead and the ridiculous punch list, and the awful scheduling, not to mention hours and hours and hours wasted looking at blueprints for jobs that you never get.

If you really want to buy yourself a great Christmas gift, go to the link that’s below this video and register for the Painting Profits Summit. Now we’ve got something for everybody, if commercial repaints aren’t your thing, we’ll have a speaker, just look at the page that addresses that.

I want to wish you a Merry Christmas and again ask you to go after that commercial repaint market in the next 30 to 60 days. It can be transformative and it’s a great way to start 2018.