Hey, it’s Brandon Lewis here with Painters Weekly. Yesterday, I had a very interesting conversation at the beach about something you probably wouldn’t expect, and that’s hiring and recruitment. I ended up right next door to a gentleman who is one of the largest brick manufacturers in the nation. The biggest problem that we talked about was the labor force, hiring and recruitment.
So what you discover quickly is that the painting industry is not the only industry that struggles with skilled labor, but the most interesting fact that we talked about as we played a game of golf in the sand is how he solved it. He decided not to try to rectify the entire industry’s issues, but rather, to try and rectify just the issues for his individual contractors by setting up a brick mason school.
Now, that is what I so often talk to our contractors about. It’s what I’ve talked to Benjamin Moore about, Sherwin Williams, PPG, is that it is not your responsibility to solve the industry’s labor problem. It’s your responsibility to solve your own company’s labor problem, and that has been done over and over again. I routinely see people in tiny little markets with hundreds of painting contractors, 60, 70 contractors, 20, 30 contractors, and at the same time, I see people in tiny little markets who only have three or four painters, and they act as if that problem can’t be fixed, that there’s just not another good painter out there.
I’m here to tell you that’s not the case. The second thing I saw yesterday that’s really intriguing is that my sister-in-law got really enthusiastic about finding shark teeth on the beach, and I thought that was kind of weird. Shark teeth on the beach. It doesn’t seem like something you could just find, but you can. A lot of families spend a lot of time, especially the wee ones, looking for shark teeth on the beach. At the end of the week, often, they will have 50, 60 shark teeth as a family.
Recruiting painters is just like looking for that shark tooth on the beach. Yes, you have to comb through a lot of sand, yes, you have to look and look and look, but you can put together a really good collection. Do you look at things occasionally that you think are shark teeth but they’re not? Absolutely. But at the end of the day, what you’ll discover is that you can find them if you just put in the time and effort.
Now, if you’ve made it this far, I’m going to tell you about something exciting. In a couple of weeks, I’m going to be announcing a free live training on hiring and recruiting painters no matter your market, no matter your company size, and no matter the season. It’s how I’ve effectively helped hundreds of painting contractors solve their hiring and recruitment issues, and you can solve yours, too. I can’t wait. Keep your eyes and ears open, because news about it is coming up very soon. Talk to you later, I’m Brandon with Painters Weekly. Hope you’re having a great day. Take care.