Hey, it’s Brandon Lewis, publisher of Painters Weekly. Let me ask you a question. Are you struggling to find the type of painters you need? Are you understaffed? Did you know that it cost the average owner $833.57 per week to be down one painter, according to a recent study that we conducted? Also, are you dealing with these constant callbacks from customer’s complaints, no-shows, issues with substance abuse, attitudes, things that are just basically making your life a living hell? The first thing I’d like to ask you to do if you’re suffering from any of these recruitment problems, is to disabuse yourself first and foremost of this myth that there is a shortage of painters in your area. There are four questions you can ask. If a rich person or a good customer wants their house painted in a good area of town, does it get painted and pretty quickly? Absolutely.
If somebody that runs a good business calls and wants a painting quote, can they get one and can the project be executed pretty quickly? The answer’s yes. Are there people that have more painters than you in your market making money? The answer’s yes. Are there people smaller than you with less painters in your market making money? If the answer is yes to all of these four questions, and it is, there’s not a shortage of painters. There’s a shortage of owners who have hiring and recruitment systems that work. Now, the difference between recruitment and hiring is this. Recruitment is everything you do through your efforts, your marketing, to generate leads for qualified professional painters. Hiring is everything you do after the lead is generated. Okay. We’re only talking about recruitment today.
If you are unhappy about what’s going on from a staffing standpoint in your business, I’d like to ask you one simple question. Look at your calendar. Look at the last 30 days. You probably see meetings with the staff. You probably see estimates that you’ve written. You probably see projects started. You probably see personal errands. Do you see any time set aside on your calendar for recruiting? Not hiring, not interviewing people, not responding to ads or applications, but you going out to generate the lead, or spending time to market in a way that generates a lead. Now, look at the next 30 days. Is there anything pre-calendared, any time where you’re going to spend that time exclusively on recruiting? If the answer is no, then the issue is that you’re not investing enough time as an owner in recruitment. You may say, “I don’t have time to do that.”
Well, if it’s costing you $833 a week, what are you doing that’s costing you more than that? Probably nothing. That’s almost $4,000 a month and if you’re down two painters that’s almost $8,000 a month. You can’t afford not to be personally invested in recruitment. If you don’t have time set aside in the next 30 days, and if you didn’t have time set aside in the previous 30 days, chances are I can almost promise you, you’re going to have the exact same recruitment problems 120 days from now, next year, 10 years from now as you have today. When it comes to recruitment, the owner has to throw everything in the kitchen sink against this problem. You have to be marketing in store with fliers, referral programs, text to wins, giveaways, contests, etc., person-to-person, kneecap-to-kneecap recruitment conversations, ongoing database management.
The recruitment issue is so monumentally detrimental to your business from a financial standpoint and it causes constant headaches. Do me a favor right now. Set a recurring appointment on your calendar for recruitment and go ahead and set it and every single week or at least every other week you’re going to spend one hour, two hour. If you’re in a real bind, maybe four hours, maybe a whole day or two days on recruitment. It depends on your need. Make certain that you continually and constantly invest that time until you have enough high-quality candidates not only ready to come to work for you, but in the batter’s box. Put your time where your problems are and put your time where your money is. I’m Brandon Lewis with Painters Weekly, where we’re empowering painting contractors to become successful entrepreneurs. I’ll see you next time.